Selected work
Overall Reel / 2025
COMMERCIAL
Selected work across film, brands, music and sport.
Miami HEAT / Vice Nights
Miami HEAT · COMMERCIAL
An in-arena introduction played when the team wears its Vice Nights jerseys.
Champ Bailey × Trulieve
Trulieve · COMMERCIAL / SOCIAL
A Trulieve spot featuring Champ Bailey, created around Georgia Senate Bill 220.
World’s Final Tour
NARRATIVE
Narrative film.
UFC Combine / Series
UFC · SOCIAL
Part of a series covering the UFC’s fighter scouting academy in Mexico City. Produced, shot and edited by Joaquín Proaño.
Producer / Cinematography / Editing
FMU / Black History Month
FMU · COMMERCIAL
Trulieve / Co2lors
Trulieve · COMMERCIAL / SOCIAL
Bank Notes
MUSIC
A personal music video conceived, shot and edited by Joaquín Proaño.
Concept / Cinematography / Editing
UFC / Kaseya Center
UFC · COMMERCIAL / SOCIAL
An arena promo for the UFC’s visit to Miami at the Kaseya Center.
Miami HEAT × AT&T
Miami HEAT / AT&T · COMMERCIAL
A sponsor spot promoting the Kaseya Center.
Subía Por Mí
NARRATIVE
Narrative short film.
UFC / José Ochoa
UFC · COMMERCIAL / SOCIAL
Sweet Talk
SOCIAL
Miami HEAT / Hype Band
Miami HEAT · SOCIAL
A Florida Memorial University HEAT Hype Band piece shown in-arena and across digital channels.
KLEVER
NARRATIVE / AI
An AI-assisted proof of concept for a film in development, based on the true story of a tennis coach.
Director / Writer / Producer
Top Cup / Promo
Top Cup · COMMERCIAL
Modern Flower
SOCIAL
UFC / Prehistoric Pets
UFC · SOCIAL
A vlog-style visit to Jay’s Prehistoric Pets, originally part of a larger series I ideated.
Series concept
Dystopia @ Academy
MUSIC
A personal piece conceived, shot and edited by Joaquín Proaño.
Concept / Cinematography / Editing
Trulieve / Puffco
Trulieve · COMMERCIAL / SOCIAL
UFC / Michael Morales
UFC · COMMERCIAL / SOCIAL
An early UFC Fight Night montage featuring Michael Morales.
Trulieve / 10 Year Anniversary
Trulieve · SOCIAL
Dystopia / Halloween
MUSIC
Dystopia Halloween — music for spec.
UFC / Spanish Promo
UFC · COMMERCIAL / SOCIAL
Spanish-language promotional piece introducing José Ochoa’s UFC debut.
Marco Island / Grand Opening
Trulieve · SOCIAL