About Joaquín Proaño

Between frames.

I've always lived slightly outside the frame. Between countries, between languages, between who I was and who I'm becoming. It taught me to look closer, and to find what sits underneath a moment: the part people feel before they can name it. I'm Joaquín Proaño, an Ecuadorian director based in Miami.

Every story worth telling carries a cost. Something left behind, something held onto, someone quietly changing. That's what I look for, whether it's a campaign, a brand film or a character on screen.

Working with UFC, the Miami HEAT and Trulieve taught me to earn attention in seconds. I bring that rhythm to every frame, without losing the patience it takes to make something people carry with them.

I create because I wouldn't know what else to do.

Practice

DIRECTING · CREATIVE · EDITING · PRODUCING

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