# About Joaquín Proaño

## Between frames.

I've always lived slightly outside the frame. Between countries, between languages, between who I was and who I'm becoming. It taught me to look closer, and to find what sits underneath a moment: the part people feel before they can name it.
I'm Joaquín Proaño, an Ecuadorian director based in Miami.

Every story worth telling carries a cost. Something left behind, something held onto, someone quietly changing. That's what I look for, whether it's a campaign, a brand film or a character on screen.

Working with UFC, the Miami HEAT and Trulieve taught me to earn attention in seconds. I bring that rhythm to every frame, without losing the patience it takes to make something people carry with them.

I create because I wouldn't know what else to do.



## Practice

DIRECTING · CREATIVE · EDITING · PRODUCING

MIAMI · AVAILABLE WORLDWIDE



## Pages

- [Home](https://joaquinproano.com/)
- [Selected work](https://joaquinproano.com/work)
- [About](https://joaquinproano.com/about)
- [Contact](https://joaquinproano.com/contact)
- [Privacy](https://joaquinproano.com/privacy)