# Selected work

## Overall Reel / 2025

COMMERCIAL

Selected work across film, brands, music and sport.

- [Overall Reel / 2025](<https://www.youtube.com/watch?v=MNNnTcV6ey8>)

## Miami HEAT / Vice Nights

Miami HEAT · COMMERCIAL

An in-arena introduction played when the team wears its Vice Nights jerseys.

- [Vice Nights Intro](<https://www.youtube.com/watch?v=zVZuDESE3m0>)

## Champ Bailey × Trulieve

Trulieve · COMMERCIAL / SOCIAL

A Trulieve spot featuring Champ Bailey, created around Georgia Senate Bill 220.

- [Part 2](<https://www.youtube.com/shorts/wu1-gwbPBMw>)
- [Part 1](<https://www.youtube.com/watch?v=OU1ZHbkrqmk>)

## World’s Final Tour

NARRATIVE

Narrative film.

- [World’s Final Tour](<https://www.youtube.com/watch?v=_P5lMaFAqUI>)

## UFC Combine / Series

UFC · SOCIAL

Part of a series covering the UFC’s fighter scouting academy in Mexico City. Produced, shot and edited by Joaquín Proaño.

Producer / Cinematography / Editing

- [Part 1](<https://www.youtube.com/watch?v=iDsDjlEKjt8>)
- [Part 2](<https://www.youtube.com/watch?v=WCjh1BL-QzM>)
- [Part 3](<https://www.youtube.com/watch?v=rChe5-16rKM>)
- [Part 4](<https://www.youtube.com/watch?v=S-MCt9t9DB0>)

## FMU / Black History Month

FMU · COMMERCIAL

- [Black History Month Promo](<https://www.youtube.com/watch?v=wQ60y7j8LMg>)

## Trulieve / Co2lors

Trulieve · COMMERCIAL / SOCIAL

- [Co2lors](<https://www.youtube.com/watch?v=0vY_TA6mduY>)

## Bank Notes

MUSIC

A personal music video conceived, shot and edited by Joaquín Proaño.

Concept / Cinematography / Editing

- [Bank Notes](<https://www.youtube.com/watch?v=RB1MlvGj6Wc>)

## UFC / Kaseya Center

UFC · COMMERCIAL / SOCIAL

An arena promo for the UFC’s visit to Miami at the Kaseya Center.

- [Kaseya Center Promo](<https://www.youtube.com/watch?v=dhnp7fTtkAE>)

## Miami HEAT × AT&T

Miami HEAT / AT&T · COMMERCIAL

A sponsor spot promoting the Kaseya Center.

- [Sponsor Spot](<https://www.youtube.com/watch?v=wIIPkFiPF2c>)

## Subía Por Mí

NARRATIVE

Narrative short film.

- [Subía Por Mí](<https://www.youtube.com/watch?v=qKgjaIqJxiY>)

## UFC / José Ochoa

UFC · COMMERCIAL / SOCIAL

- [José Ochoa Interview](<https://www.youtube.com/watch?v=R-gYszzC9Xg>)

## Sweet Talk

SOCIAL

- [Sweet Talk](<https://www.youtube.com/shorts/KnvMqMMR2-E>)

## Miami HEAT / Hype Band

Miami HEAT · SOCIAL

A Florida Memorial University HEAT Hype Band piece shown in-arena and across digital channels.

- [Miami HEAT / Hype Band](<https://www.linkedin.com/posts/everything-is-about-the-details-for-the-florida-ugcPost-7426663192682139648-Z_Jn>)

## KLEVER

NARRATIVE / AI

An AI-assisted proof of concept for a film in development, based on the true story of a tennis coach.

Director / Writer / Producer

- [KLEVER](<https://www.youtube.com/watch?v=8Din60pUMbk>)

## Top Cup / Promo

Top Cup · COMMERCIAL

- [Top Cup Promo](<https://www.youtube.com/watch?v=oBTUuYN8UKU>)

## Modern Flower

SOCIAL

- [Modern Flower](<https://www.youtube.com/shorts/HiyIL59QzAc>)

## UFC / Prehistoric Pets

UFC · SOCIAL

A vlog-style visit to Jay’s Prehistoric Pets, originally part of a larger series I ideated.

Series concept

- [UFC / Prehistoric Pets](<https://www.youtube.com/watch?v=fPd0gfH2mwE&t=2s>)

## Dystopia @ Academy

MUSIC

A personal piece conceived, shot and edited by Joaquín Proaño.

Concept / Cinematography / Editing

- [Dystopia @ Academy](<https://www.youtube.com/watch?v=jWxnHcabEvM>)

## Trulieve / Puffco

Trulieve · COMMERCIAL / SOCIAL

- [Puffco](<https://www.youtube.com/watch?v=oZCcsbxTUzA>)

## UFC / Michael Morales

UFC · COMMERCIAL / SOCIAL

An early UFC Fight Night montage featuring Michael Morales.

- [UFC / Michael Morales](<https://www.youtube.com/watch?v=1BCWsHk5VCo>)

## Trulieve / 10 Year Anniversary

Trulieve · SOCIAL

- [10 Year Anniversary](<https://www.youtube.com/watch?v=e43XwjgwVUQ>)

## Dystopia / Halloween

MUSIC

Dystopia Halloween — music for spec.

- [Dystopia / Halloween](<https://vimeo.com/1109843646>)

## UFC / Spanish Promo

UFC · COMMERCIAL / SOCIAL

Spanish-language promotional piece introducing José Ochoa’s UFC debut.

- [UFC / Spanish Promo](<https://www.youtube.com/watch?v=3D4M-H41ou4>)

## Marco Island / Grand Opening

Trulieve · SOCIAL

- [Grand Opening](<https://www.youtube.com/shorts/XgXRWSqSPhQ>)

## Pages

- [Home](https://joaquinproano.com/)
- [Selected work](https://joaquinproano.com/work)
- [About](https://joaquinproano.com/about)
- [Contact](https://joaquinproano.com/contact)
- [Privacy](https://joaquinproano.com/privacy)