Joaquín Proaño
Director · Filmmaker · Creative
Joaquín Proaño is an Ecuadorian director and filmmaker based in Miami. Explore selected films, commercial and social work, and project inquiries.
Between frames.
I've always lived slightly outside the frame. Between countries, between languages, between who I was and who I'm becoming. It taught me to look closer, and to find what sits underneath a moment: the part people feel before they can name it. I'm Joaquín Proaño, an Ecuadorian director based in Miami.
Every story worth telling carries a cost. Something left behind, something held onto, someone quietly changing. That's what I look for, whether it's a campaign, a brand film or a character on screen.
Working with UFC, the Miami HEAT and Trulieve taught me to earn attention in seconds. I bring that rhythm to every frame, without losing the patience it takes to make something people carry with them.
I create because I wouldn't know what else to do.
Practice
DIRECTING · CREATIVE · EDITING · PRODUCING
MIAMI · AVAILABLE WORLDWIDE
Selected work
Explore the published portfolio below. Each film link opens the original video. For the interactive camera and card archive, use the cinematic homepage with JavaScript enabled.
Overall Reel / 2025
COMMERCIAL
Selected work across film, brands, music and sport.
Miami HEAT / Vice Nights
Miami HEAT · COMMERCIAL
An in-arena introduction played when the team wears its Vice Nights jerseys.
Champ Bailey × Trulieve
Trulieve · COMMERCIAL / SOCIAL
A Trulieve spot featuring Champ Bailey, created around Georgia Senate Bill 220.
World’s Final Tour
NARRATIVE
Narrative film.
UFC Combine / Series
UFC · SOCIAL
Part of a series covering the UFC’s fighter scouting academy in Mexico City. Produced, shot and edited by Joaquín Proaño.
Producer / Cinematography / Editing
FMU / Black History Month
FMU · COMMERCIAL
Trulieve / Co2lors
Trulieve · COMMERCIAL / SOCIAL
Bank Notes
MUSIC
A personal music video conceived, shot and edited by Joaquín Proaño.
Concept / Cinematography / Editing
UFC / Kaseya Center
UFC · COMMERCIAL / SOCIAL
An arena promo for the UFC’s visit to Miami at the Kaseya Center.
Miami HEAT × AT&T
Miami HEAT / AT&T · COMMERCIAL
A sponsor spot promoting the Kaseya Center.
Subía Por Mí
NARRATIVE
Narrative short film.
UFC / José Ochoa
UFC · COMMERCIAL / SOCIAL
Sweet Talk
SOCIAL
Miami HEAT / Hype Band
Miami HEAT · SOCIAL
A Florida Memorial University HEAT Hype Band piece shown in-arena and across digital channels.
KLEVER
NARRATIVE / AI
An AI-assisted proof of concept for a film in development, based on the true story of a tennis coach.
Director / Writer / Producer
Top Cup / Promo
Top Cup · COMMERCIAL
Modern Flower
SOCIAL
UFC / Prehistoric Pets
UFC · SOCIAL
A vlog-style visit to Jay’s Prehistoric Pets, originally part of a larger series I ideated.
Series concept
Dystopia @ Academy
MUSIC
A personal piece conceived, shot and edited by Joaquín Proaño.
Concept / Cinematography / Editing
Trulieve / Puffco
Trulieve · COMMERCIAL / SOCIAL
UFC / Michael Morales
UFC · COMMERCIAL / SOCIAL
An early UFC Fight Night montage featuring Michael Morales.
Trulieve / 10 Year Anniversary
Trulieve · SOCIAL
Dystopia / Halloween
MUSIC
Dystopia Halloween — music for spec.
UFC / Spanish Promo
UFC · COMMERCIAL / SOCIAL
Spanish-language promotional piece introducing José Ochoa’s UFC debut.
Marco Island / Grand Opening
Trulieve · SOCIAL
LET'S CREATE
For brands, artists and stories worth telling.
I take on a select number of projects each season, each given the attention it deserves.
Share a few details about your vision, and I'll be in touch.
Currently accepting inquiries · Miami / Worldwide
Start a conversation
For an inquiry, email Joaquín with a short introduction to your idea. If you already know the intended audience, format, location or timing, include those details so the conversation can start with useful context. An early idea is welcome too; you do not need a finished brief to get in touch.
The selected work spans directing, filmmaking, editing and producing. Explore the portfolio to see the range of projects and approaches, then share what you have in mind. This page provides a direct email link; it does not submit an inquiry or confirm a booking on your behalf.